Author(s): Houcine Chatti, Amel Dakoumi Hamrouni and Amel Dakoumi Hamrouni
Collective entrepreneurship has been little studied by previous research while the reality shows that the entrepreneurial phenomenon is nowadays most often initiated by a group of individuals who join together to create a business opportunity. This research focuses on the key success factors and difficulties encountered by entrepreneurs in the development of business opportunities in the context of collective entrepreneurship. Qualitative data has been collected from five entrepreneurs who have experienced collective entrepreneurship and analyzed with NVivo 7 software. The results show that the coherence of collective information, the harmony between the different techniques of creativity and cohesion among the group are the key success factors. By contrast, the diversity of knowledge and experiences and interpersonal conflicts can represent constraints hampered the development of business opportunities in the context of collective entrepreneurship.