Journal of Management Information and Decision Sciences (Print ISSN: 1524-7252; Online ISSN: 1532-5806)


Impact assessment of customer motivation on market behaviour of two-wheeler automobile industry

Author(s): Ali, A. M., & Gharpure, R.

A study of the two-wheelers automotive market of India is presented to highlight the impact of market factors on the two-wheelers industry. Marketing strategies of different companies, the technical upgradations, advancements in design s to face the market competition are reviewed. The study intends to lay a foundation for the researchers in the marketing area to identify the key factors to holding a steady position in the market. The entry of new players in the Indian market changed the trend so that the existing companies facing a big challenge. The sales statistics of automotive companies are analyzed in the study to find a way to stand in the market. The impact of consumers' expectations and the recent amendments in the government norms to take the emissions, design, and road accidents are useful to discuss in the paper.

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