Abstract
Impact of Digital Marketing on Business Performance during Covid 19
Author(s):
Mansour Alyahya
This study focuses on the impact of digital marketing on firms and businesses' performance during this time of the coronavirus pandemic. Marketing in the business sector relies on advertising to get customers for their products. During this time, a pandemic, COVID 19, has hit the world, making digital marketing the best marketing channel for many firms. Coronavirus is a global pandemic that has disrupted the operations of many institutions, including the business sector. COVID 19 has made digital marketing the only option for most businesses to market their products and services as traveling, concerts, and other forms of marketing that involve gatherings and social interaction were stopped due to coronavirus. The pandemic has affected business operations, and for this reason, the study intends to explore digital marketing impact during COVID 19.