Author(s): Aldina Shiratina, Dwi Kartini, Asep Mulyana, Arief Helmi, Yuyus Suryana
The development of Muslim fashion business in Indonesia continues to increase. The data shows, the number of Muslim fashion people in business, especially in West Java province also continues to grow, but its performance fluctuates. This research, purpose to reveal the effect of applying innovation on business performance through value creation. This research used a descriptive survey method with verification approach through Partial Least Square (PLS) analysis. This research used 30 women's fashion Muslim entrepreneur sample in West Java Province. This research has resulted that there is significant influence between innovation applied to business performance through value creation.