Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)


Importance of the Implementation of Processes Derived From Strategic Management. A Case Study

Author(s): Melva Ines Gomez-Caicedo, Nelson Orlando Alarcon-Villamil

Companies are in need of developing business assessments that allow them to identify whether their activities meet the criteria required by the market. The objective of the research is to establish the strategic factors that promote the competitiveness of companies in the plastics sector in the city of Bogotá. This is presented through the application of a diagnosis to 21 companies belonging to the plastics sector, using the MIGSA diagnosis tool (Sustainable Management and Partnership Indicators Model) and the use of Principal Component Analysis (PCA) to establish strategic factors by grouping study variables

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