International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


Innovation of Entrepreneurship Learning With Business Model Canvas Game

Author(s): Jajat Sudrajat, Muhammad Ali Rahman, Glory A Guzman, Michael Yoseph Ricky, Agung Hari Sasongko,

This study aims to produce entrepreneurship learning model using Business Model Canvas Games to improve information and communication technology content in entrepreneurship learning process. The expected benefit of this research is to be useful for educational institutions to develop entrepreneurial learning models, and the specific targets to be achieved from this research are expected to be useful for the Binus Entrepreneurship Centre (BEC) unit to create innovative entrepreneurship development. Learning process, Participants of this research are students of Binus Game Application Program who have taken EN001 and EN002 subjects. This research uses Research and Development method. The results prove that students can understand BMC by creating prototype BMC Games products, in the form of game software applications to facilitate socialization to students and lecturers EN001 and EN002. Based on a survey of 34 students who have attended entrepreneurial courses at Binus University, they found that 76.5% said it was interesting to learn entrepreneurship using the concept of games or business model applications on smartphones. 17.6% said unattractive, 5.9% did not comment.

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