Author(s): Prof. Dr Mirjana Radovic-Markovic, Milos Vucekovic, Prof. Dr Zorana Nikitovic Goran Lapcevic
In this research the author tried to find the extent to which the education encourages creativity in higher educations. Accordingly, author conducted a survey amongst a group of students from the Belgrade Business School, Serbia. The sample consisted of 180 students from entrepreneurship section. The author firstly went through the theoretical background. Then, proposed the research methodology and elaborated the methodological concerns. In the paper is concluded that creative education and training should help students to raise their creativity and logical thinking. Primarily, the support to entrepreneurial activities through entrepreneurial education may contribute to the increase of the number of new companies and to reduction of the level of unemployment. Moreover, education increases the chances of entrepreneurial business success.