Journal of Entrepreneurship Education (Print ISSN: 1098-8394; Online ISSN: 1528-2651)

Abstract

Leveraging Crowdsourcing Practices in Small and Medium Enterprises (SMEs)

Author(s): Mohd Fitri Mansor, Hasliza Abdul Halim, Noor Hazlina Ahmad

The growing Internet of Things (IoTs) and Technology Web 2.0 create a new business landscape. Furthermore, the recent growth in Information Communication Technology (ICT) has triggered SMEs to venture into crowdsourcing practices. Thus, the study attempts to explore the crowdsourcing practices among selected Malaysian SME’s. The study employed qualitative method by conducting interview session among SMEs business owners in order to validate the benefits of crowdsourcing that has been practiced by the SMEs in their organizations. The findings indicates that, leveraging crowdsourcing practices serves several benefits to SMEs such as cost saving, brand visibility, problem solving, generate novel ideas and so forth. The study contributes to the understanding of the crowdsourcing practices, add to the body of knowledge on crowdsourcing and serves as a fundamental for future research. In terms of managerial perspectives, the results could provide guidelines and promoting SMEs to embark the crowdsourcing practices to seek for business efficiency and to enhance their business performance. Lastly, to the policy makers, the study serves as source of valuable information and inputs to strengthen the action plan and crowdsourcing programs in order to improve current crowdsourcing practices particularly in the context of Malaysian SMEs.