Business Studies Journal (Print ISSN: 1944-656X; Online ISSN: 1944-6578)


Market Research in the Non-Profit Sector: An Essential Guide

Author(s): Alexander Williams

This paper explores the critical role of market research in the non-profit sector, providing a comprehensive guide for non-profit organizations to effectively utilize market research tools and methodologies. It highlights the importance of understanding the needs, preferences, and behaviours of donors, volunteers, and beneficiaries to achieve organizational goals. The paper also discusses various market research techniques suitable for non-profit organizations and presents case studies demonstrating the successful application of these techniques.

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