Journal of International Business Research (Print ISSN: 1544-0222; Online ISSN: 1544-0230 )

Abstract

Mobile Marketing and Banking Services in India

Author(s): Priyanka Sahoo

India is one of the fastest rising countries in positions of mobile handler. Now mobile phones are not only an average of voice message but also widely charity for mobile facilities. Mobile founded facilities or M-services are definite as electrical facilities that are transported to the people who use a creation or service via mobile technologies using mobile devices. M-services is limited idea of Eservices which can provide services anywhere at any time. Due to this reason this idea becoming popular among people. Investments in M-services are growing and these services stand to offer the promise of creating a social effect in the area of healthcare, farming, financing, authority and control and education. In this paper, we will study about Mbanking which is subset of m-services in India. The m-banking is fast growing with its large number features offered with mobile apps and internet banking. Indian Banking Association is encouraged to heavily invest in technologies that can change and get better and protect against future threats, as well as tackle current pressures from harmful programs or apps and social engineering. Technology shows a significant part in finance area. Banking is one of the main banks continually travels the chance of technology allowed services to afford better customer experience and convenience. Mobile phone is a common technology device that became part of every individual in the information time in history. Mobile Banking is a newly appearing alternate channel for providing banking services.

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