Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Moderating Effect of Dominant Logic on the Entrepreneurial Orientation and Microenterprises Performance Relationship in Nigeria

Author(s): Chukwuemeka Onwe

Majority of the studies that have been conducted on strategic management and entrepreneurship have found favourable results of entrepreneurial orientation (EO) on firms’ outcomes, although there are some exceptions as some studies have shown that significant differences do exist. Some authors have suggested that a perfect way to tackle these differences is by combing the effects of EO on performance with other variables. In this study, we tested for whether the EO-performance relationship is moderated by the Dominant Logic (DL) of the owner/managers of microenterprises in Nigeria. We found out that EO has positive significant influence on firms’ performance, but that these effects are less and not significant when combined with DL. We recommended that further studies be conducted in this area as our findings may have been affected by factors within and outside the business environment.

Get the App