Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Motivation Government Support and Satisfaction in Running New Businesses A Special Reference to Young Entrepreneurs of Rajkot City

Author(s): Katrodia Ankit

In any country, entrepreneurship acts as a potent economic catalyst. Entrepreneurship is one of the best ways of capital accumulation and the key to achieving economic growth. Entrepreneurs play an important role in any society because their decisions influence the rate and nature of economic growth. Through their actions and decisions, entrepreneurs can dictate different aspects of economic growth. In India’s Rajkot City, the youth have played a major role in boosting the economy through entrepreneurship. In Rajkot City, many success stories of how young people have transformed the entrepreneurship landscape have been documented. Some of the factors that have motivated young entrepreneurs in Rajkot City are unemployment, available opportunities, government support, training opportunities, emergence of technology, and demand for various products and services among others. Despite the existing entrepreneurial opportunities, young people in the region still face a myriad of challenges. Some of them include finance, administrative and regulatory requirements, lack of training or management skills, lack of working capital, lack of confidence, technology, marketing and socio-cultural barriers. Through its support, the government has assisted in countering the impacts of the challenges experienced by young entrepreneurs in the region. The government of India has designed and implemented several plausible initiatives and policy measures to foster the culture of entrepreneurship and innovation in the country. It is a descriptive study. Pre-tested semi- structured questionnaires were distributed to fifty young entrepreneurs of Rajkot city through e- mail. Detail description of the qualitative data is provided in the result section.

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