Author(s): Ahmad M. A. Zamil, Ahmad Al Adwan, Ahmad Yousef Areiqat & Nihayah Mahrakani
This paper presents the primer discoveries of a study researching the dispersion and the appropriation of online retailing in Jordan. It reports new examination that distinguishes and explores the key issues that decidedly and adversely impact the decision of Jordanian customers to purchase from online retailers in Jordan. Although Jordan has one of the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce business exercises are not advancing at a similar speed. While the general examination venture includes exploratory examination utilizing blended techniques, the focal point of this paper is on a quantitative investigation of reactions got from a review of Jordanian customers, with the plan of the poll instrument being founded on the discoveries of a subjective examination revealed in a past paper. The main findings of the current analysis include a list of key factors that affect Jordanian customers' purchase from Jordanian online retailers, and quantitative indications of the relative strengths of the various relationships.