International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)

Abstract

Optimism as a Value Strategy in Times of Covid-19 in Entrepreneurs in Peru, Mexico and Colombia

Author(s): Elizabeth Emperatriz Garcia-Salirrosas, Ledy Gomez-Bayona, Gustavo Adolfo Moreno-Lopez, Julia Maria Marroquin Figueroa, Jorge Alberto Esponda Perez & Ivan Javier Rivarola Ganoza

Currently, there is diverse information referring to micro and small companies (Mipymes), but not the variables that are taken into account such as risk propensity, perseverance, and tolerance for ambiguity, entrepreneurial passion and optimism, together with this type of Business. Therefore, the objective of the research is focused on investigating the aforementioned variables that influence entrepreneurship and even more so in the time of Covid-19. As a methodology, a quantitative and exploratory research is established. As a result, there is an understanding of the Mipymes sector regarding the issue and optimism is also evidenced as the most important variable to achieve success in the business environment. It is concluded that this study contributes to the scientific literature regarding the relationship of the variables under study in the context of microenterprises and may also be useful to governments seeking to create programs to promote this business sector given its importance for development. Economic of the countries where the study was carried out.

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