Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Personal Communication and its Impact On Digital Learning-A Literature Review

Author(s): Manuel Pereira, Antonio Cardoso, Frederico DOrey, Alvaro Cairrao, Jorge Figueiredo and Marlene Loureiro

Communication is a dynamic process, in constant mutation and evolution, non-linear, intrinsic to man, because it is the way to externalize, share, behaviors, attitudes, feelings, ideas, opinions, and thus obtain feed-back from the recipients, and thus, redirect communication towards mutual understanding, which is the main objective of communication. From the 90s we entered the era of individualization of the media, where each person can participate in the construction of information and where each person can be a communicative whole. However, the new form of communication is supported by a technological platform in an interactive way, encouraging the participation and interaction of each other, as well as the more effective use of participation with the community. Electronic and digital communication, in addition to being an increasingly excellent way to communicate, in terms of processing speed, ease of use and economic costs, since it only takes two computers to be connected to the Internet to communicate. The aim of this work is a theoretical and conceptual reflection on the role of personal communication as an element that interacts with the communicational whole in learning dynamics.

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