Author(s): Karthiga SV, Amrendra Sharma K
This study examines the use of politeness strategies in a business. The positive and negative politeness strategies proposed by Brown & Levinson's theory were used for the study. Constructing a healthy rapport in business plays a crucial role and that can take place directly through negotiation. For any entrepreneur convincing by using words stands as a key concept. A Business Negotiation is a development involving two or more groups, each with its aspirations, requirements, and perspective in the hunt for ascertaining a familiar opinion and accomplishes conformity to clear up a theme of common apprehension, rectify a divergence and swap principles. Elena B. Kuzhevskaya emphasizes that Conversational strategies are an essential aspect of any modern English language syllabus. In a Business English classroom, more attention is given to implementing the approaches in business. Thus the concept of politeness is an essential element of spoken stratagems in business.