Author(s): Eviatiwi Kusumaningtyas Sugiyanto, Mirwan Surya Perdhana Shintya Novita Rahmawati and Teguh Ariefiantoro
The aims of Women Empowerment of in economic is to increase the contribution of women in economic, such as entrepreneurship, but despite the increasing number of businesses owned by women, such businesses are less successful than those owned by men according to economic measures of business success. In addition, the result of previous study is vary, especially in psychological empowerment on performance which is also become a separate problem in this study. This study aims to close the research gap on the effect of psychological empowerment on business success by including proactive behavior as an intervening variable. Questionnaire on 96 women entrepreneurs in Semarang were used as data collection. The analysis technique used is Structural Equation Modeling with the WrapPLS 7.0 program. The results shows that proactive behavior is able to close the research gap and become a mediator variable (full mediation) to influence psychological empowerment and entrepreneurial success.