Author(s): Adil Siswanto
The Quantitative Strategic Planning Matrix can be applied for the development strategy of Sukamade Island In Banyuwangi –East Java Indonesia. The purposes of this research are: (1) to explain and analyze internal factors affecting development strategy Sukamade Island as a destination of Turtle Attraction In Banyuwangi Regency –East Java Indonesia; (2) to explain and analyze external development strategy Sukamade Island as a destination of Turtle Attraction In Banyuwangi Regency –East Java Indonesia.
The research design uses a survey method with data collection through a questionnaire. The purposive sample of this study is 308 respondents from Farmers, Plantation workers, Private employees, Government employees and Merchant of Sarongan Village. Priority strategies based on the analysis are: (1). Tourism development in Sukamade needs much funds support. (2). It is very important to get donation of funds. (3). The quality of human resources in Sukamade destination must be increased by training and education of tourism. (4). Work together with expert in tourism and society aroud. (5). Needs development of main street as an access to Sukamade as a main factor. (6). Participation and cooperation from society around not so optimum to support the success of tourism development in Sukamade must be increased by publising in electronic media, and (7). Also the quantity and quality of infrastructure and supra structure of tourism in Sukamade must be increased. Original contributions of this research are the internal factor evaluation (IFE), external factor evaluation (EFE), the plotting of these on an internal-external (IE) matrix, as well as the evaluation and comparison of the external factors (opportunities and threats) and internal factors (strengths and weaknesses) in the SWOT matrix. The results can be used in decisionmaking and in the formulation of priority strategies by using QSPM analysis.