Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Role of E HRM Practices on Business Effectiveness in the Digital Era an Empirical Study

Author(s): Gitanjali Shrivastava, Neeraj Kataria, Zakaria Chabani, Korakod Tongkachok, Anas A. Salameh

 The economy of nations is mostly dependent on the flawless technology which is being used in the current digital era to gain the most out of businesses. To harness the best results through optimized usage of resources, it is necessary for businesses to function effectively. The enterprises can only run effectively if the technology is used to its fullest capacity. Digitization in Human resources is a concept which states the use of HR technologies for the different functions in HRM (Strohmeier, 2020). This can be done via HR tools and technologies, applications, tracking systems, databases, job boards, HR software and so on. In the current scenario, the firms have involved e-HRM practices to gain a competitive edge over its competitors. This paper deals with the facets of e-HRM and its application in businesses for producing best results. “Change is the only constant”, as it is widely pronounced. The enterprises are adapting themselves with the technological trends to keep pace with the other companies. The innovative e-HRM practices shall help companies to attract the best talent and to retain them as well (Ghazzawi & Accoumeh, 2014). Thus, the aim of this study is to understand the role played by e-HRM in businesses to yield positive results. In the present study the data were collected from 197 organizations from various sectors. The analysis was carried out with the help of multiple regression and the study concludes that there is a significant impact of E-HRM Practices on Business Effectiveness in the Digital Era.

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