Author(s): ADEGBUYI Abimbola Abidemi, ADEGBUYI Omotayo Adeniyi, OGUNNAIKE Olalekan Oluseye, IBIDUNNI Ayodotun Stephen, FADEYI Olatunji Idowu
This study set out to investigate the role of learning orientation and SMEs’ performance. A descriptive research design was adopted to gather information from registered SMEs as captured by Corporate Affairs Commission in Nigeria. The data gathered were sourced via the administration of structured questionnaire to 436 owner-managers of SMEs. The study employed the use of standard multiple regression analysis to test the hypothesis. The results from statistical analysis indicates that Among the diverse dimensions of learning orientation that were adopted for this study, the greatest and most significant influence came from new strategy, innovative products and new knowledge sharing. Consequently, the research results points to the fact that SMEs operators and managers should focus on continuous learning that emphasizes the capability of the firm and its members to understand and adapt to the competitions in its chosen product-market through dynamic strategies that can achieve and sustain their firms’ competitive position.