Journal of Management Information and Decision Sciences (Print ISSN: 1524-7252; Online ISSN: 1532-5806)


Role of Sustainable Supply Chain, Marketing Performance and Information Availability in Sustainable Business Performance

Author(s): Kittisak Jermsittiparsert

The objective of this study is to examine the role of Sustainable Supply Chain (SSC), marketing performance and information availability in Sustainable Business Performance (SBP). Moreover, the mediating role of decision making was also examined. Therefore, the current study examined the relationship between SSC, marketing performance, information availability and decision making in SBP. Indonesian Small and Medium Sized Enterprises (SMEs) are the population of the current study. Questionnaires were distributed among employee of Indonesian SMEs. Data were assessed by using Partial Least Square (PLS). Results of the study found that SSC has positive effect on SBP. Increase in SSC increases the SBP among the Indonesian SMEs. Moreover, market performance also has positive effect on SPB. Both SSC and market performance has positive effect on decision making and SBP. However, information availability has no effect on decision making and SBP. Finally, decision making has positive effect on SBP.

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