Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Small and Medium Enterprise Development and Utilization Digital Technology Revolution 4.0 in Supporting the Creative Economy

Author(s): Evi Selvi, Dewi Untari, Asep Muslihat and H. Cecep Hermana

The purpose of the study was to determine the development of small and medium enterprises (MSMEs) and the use of technology to support the creative economy. This study uses a descriptive research approach using a qualitative approach. The results obtained in this study are that Venybrose Shoes are very creative in supporting the creative economy, namely providing convenience for new MSMEs in creating brands by means of tolling. Venybrose helps these brands take advantage of technology by marketing in the marketplace, be it shopee, Tokopedia, Instagram and also provide convenience for other brand owners who are not only tortuous but also drop ship methods. Drop shipping in sales is a way to make it easier for brand owners so that the goods are quickly accepted by buyers. These brands are able to create innovation and be creative in marketing the products of tolling with different concepts. Venybrose Shoes not only accepts tolls from other brands, but also Venybrose Shoes develops the Venybrosekids model, utilizing technology that makes sales in the marketplace, both on the shopee Tokopedia application and Instagram account.

Get the App