Author(s): Susan Tee Suan Chin
Soft skills cannot be replicated, whereas machines can be replicated. The business environment’s dynamism has elevated business leaders’ stress levels to pursue good core competency. Soft skills are environmentally advantageous as skills such as team building, work ethic, creativity & problem-solving are empowering across all industrial roles. Conversely, the defining characteristics of the technology are represented by the changes it undergoes. Relevant hard skills today could be irrelevant tomorrow. The study aims to determine the strength of soft skills as part of the competitive advantage framework. A successful organisation was involved in the study, whereas the respondents of the study were 110 executives. The findings found that soft skills, such as emotional intelligence and organisational citizenship behaviour, play a critical role in improving the organisation’s competitive advantage and achieving a more robust performance.