Author(s): Al-Husain, R.
This research aims to study the impact of social media on students’ academic achievements and its relationship to students’ economic and social characteristics to develop some guiding policies and achieve proper use. The study sample is selected from students in the College of Business Administration at Kuwait University, and the social media investigated include Facebook, WhatsApp, Instagram, Snapchat, Youtube, and Twitter. In particular, the impact of students’ academic achievements, in terms of their grade point average (GPA), and their family academic qualifications and monthly income, on the quality of use of social media is investigated. Moreover, the study investigates students’ purpose in using social media, its advantages and disadvantages, and the extent to which students use it to discover new knowledge or entertainment and self-pleasure. Accordingly, a special questionnaire was prepared and distributed among a random sample of 481 students, and statistical analysis was conducted. Finally, some suitable suggestions and recommendations were made to achieve the desired objectives of this research.