Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Strategic Agility and its influence on marketing sustainability: Achievements in Iraqi hospitals

Author(s): Namariq Lateef Fenjan

The main objective of current study is to investigate the influence of strategy agility on competitive abilities of ongoing operations at Iraqi private hospitals. This work attempted to study the effect of strategic agility (visibility, understanding of core competencies, selected strategic objectives. shared responsibility, and procedures) regarding operational competitiveness (innovation, quality of service, delivery reliability, process flexibility, and cost leadership). This study was applied to private Iraqi hospitals located in Baghdad. In order to achieve the objectives of the study. The researcher designed a questionnaire consisting of (20) paragraph to collect the preliminary information from the sample of the study. SPSS was used to analyze and evaluate the hypothesis. The results of the study showed that. There was an important effect of some of the strategic agility dimensions on the competitiveness of operations in Iraqi private hospitals at the level (a<0.05). The results show that strategic agility enhances the competitiveness of the institution. but also showed that clarity of vision and understanding of the basic capabilities does not have a significant impact on the competitiveness of the operations in Iraqi private hospitals. The study also showed significant differences between private hospitals in Iraq in terms of strategic agility, based on available number of beds in these hospitals.

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