Business Studies Journal (Print ISSN: 1944-656X; Online ISSN: 1944-6578)


The Advent of Virtual Reality In the Future of E-Commerce

Author(s): Suman Vineet, Savadam Venkata Swetha and N Meena Rani

The main objective of this paper is to study the impact of Virtual Reality and Artificial Intelligence on the daily lives of people. Some big e-commerce platforms have taken keen interest in introducing these technologies in their interface, giving the people a taste of the future in small bites. Virtual Reality has been used in different spheres of the consumer market to attract and incentivise the consumers and influence their buying behaviour. Many companies, whether in the FMCG segment or the fashion industry, have adopted VR technology to enhance their customer experience. The rapid adoption of the technology is so vigorous that the disruption it is causing in the consumer market is tenfold.

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