Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)

Abstract

The Construction of Corporate Social Responsibility through Productively Organizational Structures A Case Study in Thai SMEs

Author(s): Pongsiri Kamkankaew,Phithagorn Thanitbenjasith and Suteera Sribenjachote

The challenge of corporate social responsibility (CSR) is the devise of the organizational structure for SMEs. The objective of this article is to discover the components of organizational structure for corporate social responsibility of small and medium-sized business organizations in Thailand. The researchers have applied a qualitative research method, in the documentary research and an in-depth interview, including the 30 key-informants who won Thailand SMEs Awards. The finding of this research found that the components of organizational structure for corporate social responsibility of small and medium-sized business organizations in Thailand which are the strategic factors and the social responsibility policy, corporate social responsibility activities, driving force factors for the organizations to implement the social responsibility concept and the factors of problems/ obstacles in the operations of social responsibility. The results of this research will be beneficial to small and medium-sized business organizations, academic and government in Thailand in applying for guidelines for organizing corporate social responsibility structures in order to develop and improve the business operations of the organization to be more efficient and creating sustainability for the business.

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