Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)

Abstract

The Determination of Social Entrepreneurial Intention: A Mediated Mediation Analysis

Author(s): Mohd Nazri Zakaria,Aisyah Bahiah Aidul Bahrein,Azwan Abdullah,Rooshihan Merican Abdul Rahim

The aim of this paper is to explore and examine the effect of multiple mediation on prior experience and social entrepreneurial intention. Since, limited studies have been conducted in evaluating the mediating effects of empathy, moral obligation and perceived desirability, this study is one of the first studies that investigate their role as the mediators. The data collected from 110 postgraduate students are analysed using partial least squares structural equation modelling (PLS-SEM). The findings reveal that the relationship between prior experience and perceived desirability is mediated by moral obligation whereas the relationship between moral obligation and social entrepreneurial intention is mediated by perceived desirability. This study highlights that moral obligation and perceived desirability significantly act as mediators but not empathy. Lastly, limitations of the study are discussed and recommendations for future studies are provided.