Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


The Development of Local Herb Product, According to the Creative Economy Concept, of Piyamit Tunnel 1 Community, Betong District, Yala Province, Thailand

Author(s): Jarinrat Vorravongpitak, Apsorn E-sor, Nantha Chankaew, Laor Mamah

 This research aims to develop local herbal products based on the creative economy at Piyamit Tunnel 1 community, Betong District, Yala Province. This research and development is participatory action research. Data was collected from 5 people of Piyamit 1herbal corporative using a purposive sampling method. The tools of this research are group interview and in-depth interview with descriptive writing, the results can be shown as follow; 1) Development plan: the group wants to develop an herbal inhaler because it is a product that is convenient to buy and requires branding as "Keeree1981" 2) Development operation: they want to use "Adenosma indianum (Lour.) Merr root" and "Sibpaedchen," the raw material of herbal inhaler and Borneol liquid inhaler under the brand "Keeree 1987". The logo is the graphic mountain with Piyamit Tunnel. The red color represents the Sinitic, green color represents the military uniform of Malaya communists and the naturalness of herbal materials – while communications presented 2 video clips communicating the distinctive uniqueness of the products. 3) Development result: the products we're interested in by tourists visiting Piyamit Tunnel, buying for personal use and as a souvenir, increased the group's revenues by 25%. The satisfaction level of project participations including production knowledge, cost and price analysis, brand design, the supports on raw materials, packages, and video footage used in communications was at the highest level.

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