Author(s): Leila Moghtadaie, Abdolrasoul Jamshidian
Purpose: Entrepreneurship education, as a key for persuading entrepreneurial activities among the youth and women, aims at changing the existing conditions and offering a new product or service and consequently, making higher economic values. The present study was an attempt to investigate the effect of entrepreneurship education on entrepreneurial attitude, ability and aspiration among rural women to start small businesses.
Methodology: This study employed a quasi-experimental, pre-test, post-test design. 30 participants were randomly assigned to two groups of experimental and control. For data collection, a questionnaire based on Global Entrepreneurship Indices (2018) including 13 constituents on a five-point Likert scale was employed. The reliability of the questionnaire was 0.86.
Findings: The results indicated that the mean score of rural women regarding entrepreneurial aspiration (4.25), attitude (3.47) and ability (3.22) considerably increased on the post-test. Conclusion: Entrepreneurship education can be considered as an effective step towards enhancing entrepreneurial activities and starting small businesses among the youth, especially the women.
Originality/ Value: Due to the low rate of women entrepreneurship activities in Iran, the present study was carried out for the first time with the intervention of entrepreneurship education according to the KAB model among rural women and also its impact on their entrepreneurial attitude, ability, and aspiration.