Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)

Abstract

The Effect of the Use of Social Networks On the Performance of Immigrant Entrepreneurs Operating SMEes in the Eastern Cape Province, South Africa

Author(s): Tendai Chimucheka,Willie Tafadzwa Chinyamurindi,Nicole Dodd

The objective of this study was to investigate the extent to which the use of social networks affect the performance of immigrant owned SMMEs operating SMMEs in the Eastern Cape Province of South Africa. The study followed a quantitative research approach. The population for this study consists of immigrant entrepreneurs operating SMMEs in the Eastern Cape Province of South Africa. A sample of 400 respondents (owner/managers of immigrant owned SMMEs) was selected using non-probability sampling method, specifically snowball and purposive sampling techniques. To collect data, the researcher used the survey method by way of self-administered questionnaires. Data was analysed using correlation and regression analysis. It was found that the use of social networks have an effect on the performance of immigrantowned SMMEs.