Author(s): Wendy Souisa
The main purpose of this study was to find out the effect of entrepreneurship and market orientation on business performance. The respondents of this research were business actors of cut flower arrangement business in Bandung City, Indonesia which consists of 150 people. The Method used descriptive and explanatory survey in which both aimed to know the description of research object and the characteristics and relationships among variables. The verification analysis used Structural Equation Modeling with Partial Least Square (SEM-PLS) approach. The research results showed that business performance was not directly influenced by entrepreneurial and market orientation.