Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


The Emergence of New Strategic Business Models for Heis Evidence from Bangladesh

Author(s): Mohammad Rafiqul Islam Talukdar

No one thought about such a global pandemic situation. Coronavirus pandemic has made social distancing an inevitable new-norm. Education institutions seem to be a high-risk site for the spread of the virus as students used to behave in close community proximity in school, college, and university campuses in Bangladesh and elsewhere. In such a situation, the emergence of new strategic business model for the education sector, especially for the higher education sub-sector, has become a must. The study has focused on why and how the business strategy of higher education institutions (HEIs) in Bangladesh has changed during the pandemic. What new models have emerged and what are their implications? The research, based on the structural contingency and population ecology theories, has followed focused synthesis and content analysis methods.

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