Author(s): Eun Cheon Jeong, Giseok Nam
This study uses data from 1982 to 2014 for the number of spectators in the Korean professional baseball league and estimates the audience demand function and the admission revenue demand function to determine if fans of the Korean professional baseball league have a habitual consumption tendency. The data is also analyzed to establish the effect of price change on the size of crowds and amount of admission revenue to make recommendations for clubs’ pricing policies.