Author(s): Moyosore Ogun kolapo, Damilola Aboluwodi, Bomi Cyril Nomlala, Arshad Abdul latiff
The purpose of this study was to assess the influence of attitudes and behaviours on the entrepreneurial intention of business students in South Africa. The study was carried out using a quantitative method via a survey using questionnaires. Data were gathered from 129 respondents, which consisted of MBA and Master of Management students from the University of KwaZulu-Natal (UKZN). The study utilised ANOVA, Chi-square and regression to evaluate the degree of association and the nature of the relationship between the dependent and independent variables vis-à-vis their demographic factors. Results presented indicate that entrepreneurial intention is positively associated with the attitudes and perceived behaviours of business students. Thus, it is confirmed that both factors of the Theory of Planned Behaviour (TPB), namely attitude towards behaviour and perceived behaviour, are significantly related to entrepreneurial intention amongst business students in South Africa. This study concludes that elevating the degree of attitude towards behaviour and perceived behaviour are the best strategies to enhance entrepreneurial intention among business students.