International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)

Abstract

The Influence of Credibility and Voluntariness Toward technological use behaviour: Entrepreneurial potential Model approach

Author(s): Helisia Margahana, Garaika,

This research aims to analyze the use behavior of young entrepreneur in adopting internet-based information technology. The use behavior analyzed in this study is influenced by the credibility of internet-based information technology and voluntariness. Moreover, credibility is influenced by perceived desirability and performance expectation. Voluntariness is influenced by performance expectation. This research uses respondent survey using questionnaire. The respondent of this research is 267young entrepreneurs in Indonesia Micro Small Medium Enterprises (MSMEs) domiciled in Central Java and Yogyakarta. The data analysis tool used in this research is two step approaches to structural equation modeling. This research result shows that the entire hypothesis that is proposed is supported.