Author(s): Houssem Edine Nasr and Kaouther Saied Ben Rached
This paper aims to study the case of addiction to the social network Facebook which is a phenomenon that is spreading more and more in the world with the popularization of the internet and following the rapid development of computer and communications technologies. We have in this case tried to determine the antecedents of this fact through psychological and behavioural variables. To do so we interviewed 405 internet users with a Facebook account, (52.6%) women (47.4%) men and 57.8% of the sample are aged between 20 is 29 years old. Results shows that hedonic motivation, involvement and two dimensions of peer attachment and trust are antecedents of Facebook addiction.