Journal of Entrepreneurship Education (Print ISSN: 1098-8394; Online ISSN: 1528-2651)


The Rise and Fall of Ruchi Soya: A Case Study on Business Failure

Author(s): Jolly Masih

Ruchi Soya, once a prominent player in India's edible oil industry, witnessed a dramatic rise and an equally spectacular fall. This case study delves into the factors that contributed to the failure of Ruchi Soya, examining its corporate governance practices, financial mismanagement, debt burden, and external market pressures. The study also highlights the lessons that can be learned from the downfall of this once-thriving conglomerate.

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