Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


The Role of Digital Leadership in Promoting Cognitive Engagement: An Exploratory Study of A Sample of Employees in Telecommunication Companies/Salah Al−Din Governorate

Author(s): Nisreen Abdullah Bdowey Al-Jubouri

The work deals with one of the contemporary issues in the organizational field, as digital leadership is one of the most important leadership styles adopted by leaders of contemporary and digital companies. It has a positive impact on cognitive engagement and its reflection on organizational performance as a whole, especially in the era of digitization in which the business environment is going through today. This research aims to determine the relationship of digital leadership with its dimensions in knowledge engagement, as digital leadership supports the cognitive engagement of employees, deepens their knowledge and encourages them to actively participate in it in a way that serves to achieve the goals of the companies surveyed. In order to test the hypotheses, the questionnaire was designed based on previous studies that dealt with the research variables, and the 325 valid forms were subjected to statistical analysis. It also provides some suggestions, including focusing on evoking the dimensions of digital leadership in view of its positive impact on the knowledge engagement and its deepening among the surveyed workers in telecommunications companies.

Get the App