Author(s): Suraporn Onputtha, Umawasee Sriboonlue, Orawee Sriboonlue
The objective of this research was to investigate the effects of employee creative behavior on knowledge transfer, green service behavior, and environmental performance in logistics service in Thailand. The data were collected from 400 from employees working in logistics service industry located in Bangkok and Metropolitan area by using purposive sampling method to identify the target samples and followed by convenient sampling method to collect data within the purposed areas. Statistics used in the data analysis included structural equation modeling (SEM). The findings indicated that employee creative behavior had a positive effect on green service behavior, and environmental performance in logistics service industry mediated by knowledge transfer among the employees at the statistically significant level as of 0.05. Therefore, the logistics service industry aiming at creating environmental performance should strategically emphasize promoting employees’ learning and knowledge exchanging.