Author(s): Suryanata, I. G N. P.
This study examines the strategy of expanding tourism product destinations to increase community income in Tegallantang Village Ubud Bali. The expansion of tourism products opens the door for tourists to determine their preferred choices to avoid boredom for a long period. Market research will identify broad market needs or specific market demands that will encourage the expansion of tourism products supported by technological advances. Tourist demand represents an external force driving the expansion of tourism destinations. The success in expanding tourism destinations in Tegallantang Village Ubud Bali is driven by external and internal factors, so the strategy for expanding tourism destination products is successful. The study results that the expansion of tourism product destinations can increase community income in Tegallantang Village Ubud Bali because it creates jobs for the workforce in the village, so people's income will increase. The conclusion is that it is important for tourism actors in Tegallantang Ubud Bali to see a competitive market share, so the parties concerned should facilitate collaboration to ensure the provision of appropriate information and encourage communication peer-to-peer, in the successful expansion of tourism destination products by utilizing technological advances.