Academy of Accounting and Financial Studies Journal (Print ISSN: 1096-3685; Online ISSN: 1528-2635)


The Use of the Chain Value Approach to Reduce the Costs and Achieving the Demands of the Customer an Applied Research in the Company of the Electronic Industries

Author(s): Khalil Ibrahim Ismail, Majid Abdul Redha Shlaka, Mohammed Ali Mohammed

A special consideration has paid by the company to the cost as one of the main factors of success. It has become matter of special interest in the industrial countries and the development countries in the same way. The researchers have paid attention to this subject which is directly associated with the satisfaction of the customer and the increasing of sales as a result of cut costs. The present study carried out different inquiries (Problem Statement) and offered many solutions and treatments through sections and topics of the theoretical and applied study, in order to cut costs without any change in the quality of the offered product with the help of the method of the chain value analysis. After the representation of the intellectual framework, reviewing the literature and formulating the hypothesis of the study to examine in the company of the electrical industries (TV Factory). After identifying and using activities of the chain value that are represented by the tasks of research and development, design, production, marketing, distribution, and the customer service in reducing the cost of the product (LED42). However, to examine the hypothesis of the study, the following have been discussed: 1) Analyzing the main activities in the Electrical Industry Company. 2) Applying the activity of the chain value contributes to the reduction of the cost through eliminating the activities which don’t give or add value. The study has concluded several recommendations; the important one of them is the work on increasing the amounts which specialized in the stage of development and research in order to increase the ability of the company to cut the cost without any change in the quality of the product.

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