Author(s): Miraz, M. H., Hasan, M. T., Rekabder, M. S., & Akhter, R.
The cryptocurrency enhances today's digital currency ecosystem. The use of cryptocurrencies leads to better understanding, higher intention, trust, and acceptance. However, the lack of cryptocurrency acceptance is a severe issue in the digital market. Cryptocurrency adoption is a requirement for implementing technology functionality supported by intentioned patterns. The main goal of this study is to examine the factors that influence cryptocurrency adoption in the digital market in Malaysia. The research also confidently concludes that cryptocurrencies would continue to increase in prevalence. This empirical study examined the role of trust (TR), transaction transparency (TT), volatility (VO), facilitating conditions (FC), performance expectancy (PE), and intention to use (ITU) in cryptocurrency adoption (AD). Therefore, the study identifies intention to use as a mediator of cryptocurrency adoption. Therefore it examined the significance of intention in the context of cryptocurrency adoption. Systematic random sampling was utilized in this study to ensure the most rigorous analysis of research objectives. Besides that, the survey questions were asked at the cryptocurrency consumers' location in Malaysia. Also, a total of 263 valid responses were taken for the final assessment. This study considered Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. Finally, the findings showed that TR, TT, VO, and FC are all found to help in the AD (dependent variable) through the mediation of intention to use (ITU) in Malaysia's digital market. On the other hand, performance expectancy negatively impacts the digital market of Malaysia. The findings in this study may be replicated by future researchers in different locations, in various industries, and then use equivalent constructions to expand our current body of knowledge. This paper extends the limited literature on the cryptocurrency and digital currency perspectives. Besides that, it helps to understand mediating impact on cryptocurrency adoption and intention to use. Moreover, identify the significant factors that affect the cryptocurrency in Malaysia's digital market.