Author(s): Vyacheslav Makedon, Hanna Zaikina, Liudmyla Slusareva, Olena Shumkova, Olga Zhmaylova
The paper determines the organizational and effective approached to the use of the rebranding technology in marketing sphere of international entrepreneurship. The main components of the effectiveness of the corporate rebranding for entrepreneurs were distinguished. The model of complex assessment of the effectiveness of corporate rebranding for the provision of the interrelationship between the marketing strategical goals and results was developed. The decomposition and systematization of indicators of the stakeholder effectiveness in the model of the complex assessment of the rebranding for entrepreneurs.