Journal of International Business Research (Print ISSN: 1544-0222; Online ISSN: 1544-0230 )


What makes the prophet to be a brand?

Author(s): Aniqa Shahab

The present research study aims to determine the factors that create difference between all the brands through their work quality. Following the similar composition, the researcher will be using primary method in the form of taking survey. The survey will based on the statements related to the variables and factors of working. The sample size is based on 280 responses of different people of Pakistan that has been analyzed using regression effect on different independent variable on dependent variables. While dominance shown a positive effects on all the variables through significant factors. Industries requires to follow general principles that if a product is to be pleasure to use. They need to ensure that their focus could be on product quality and realities should be according to customer’s reviews. By doing so than can maximize reliability and performance. All these features improve product pleasure levels which may help a brand to be PROPHET.

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