Journal of International Business Research (Print ISSN: 1544-0222; Online ISSN: 1544-0230 )



Author(s): Baozhai Ai,

In order to earn from your export sales, you must price your product correctly, provide thorough and accurate quotations, choose the conditions of sale, and choose the payment method. Due to varied market pressures and pricing structures around the world, pricing can be the most difficult. The price at which a product or service is offered directly impacts your company's revenues, just as it does in the domestic market. All aspects that may affect the price range for your product or service should be evaluated as part of your company's market research. The product or service will not sell if your company's price is too high. Export efforts may not be adequately pro-active if the price is too low. Costs, market demand, and competition are all traditional factors in deciding proper pricing. Each component must be weighed against your company's goal of accessing the international market. Export pricing may differ from domestic prices based on a study of each component from an export perspective.

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