Editorials: 2025 Vol: 31 Issue: 2
Family-owned enterprises balance tradition with innovation. This article analyzes how Entrepreneurial Orientation influences generational transitions and growth strategies in family firms. Sustainability has become central to corporate strategy. This article explores how Entrepreneurial Orientation influences the adoption of sustainable practices. Firms with high EO demonstrate greater environmental innovation, stakeholder engagement, and long-term value creation. Entrepreneurial Orientation (EO) has emerged as a pivotal construct in explaining how small and medium-sized enterprises (SMEs) navigate competitive global markets. This study examines the role of EO dimensions—innovativeness, proactiveness, and risk-taking—in accelerating SME internationalization. Drawing upon strategic management theory and international entrepreneurship literature, the article explores how firms with strong EO profiles leverage opportunity recognition and resource mobilization to expand across borders. The analysis highlights how EO fosters adaptability, innovation-driven competitiveness, and early international entry. The findings suggest that SMEs exhibiting higher EO are more resilient in uncertain foreign markets and demonstrate superior performance outcomes. This research contributes to understanding EO as both a behavioral and strategic mechanism shaping global expansion. Digital transformation has redefined competitive landscapes across emerging economies. This article investigates the relationship between Entrepreneurial Orientation and digital transformation initiatives within firms operating in resource-constrained environments. The research explores how EO fosters digital innovation adoption, strategic agility, and technological experimentation. Findings indicate that organizations with high EO exhibit greater readiness to integrate digital tools, invest in innovation, and disrupt traditional business models. The study highlights EO as a catalyst for digital capability development, emphasizing its role in enhancing resilience and adaptability in rapidly evolving markets.
Keywords: Entrepreneurial Orientation, Family Business, Strategic Growth, Risk-taking, Entrepreneurial Orientation, Sustainability, Corporate Social Responsibility, Green Innovation
Family-owned enterprises balance tradition with innovation. This article analyzes how Entrepreneurial Orientation influences generational transitions and growth strategies in family firms. Sustainability has become central to corporate strategy. This article explores how Entrepreneurial Orientation influences the adoption of sustainable practices. Firms with high EO demonstrate greater environmental innovation, stakeholder engagement, and long-term value creation. Entrepreneurial Orientation (EO) has emerged as a pivotal construct in explaining how small and medium-sized enterprises (SMEs) navigate competitive global markets. This study examines the role of EO dimensions—innovativeness, proactiveness, and risk-taking—in accelerating SME internationalization. Drawing upon strategic management theory and international entrepreneurship literature, the article explores how firms with strong EO profiles leverage opportunity recognition and resource mobilization to expand across borders. The analysis highlights how EO fosters adaptability, innovation-driven competitiveness, and early international entry. The findings suggest that SMEs exhibiting higher EO are more resilient in uncertain foreign markets and demonstrate superior performance outcomes. This research contributes to understanding EO as both a behavioral and strategic mechanism shaping global expansion. Digital transformation has redefined competitive landscapes across emerging economies. This article investigates the relationship between Entrepreneurial Orientation and digital transformation initiatives within firms operating in resource-constrained environments. The research explores how EO fosters digital innovation adoption, strategic agility, and technological experimentation. Findings indicate that organizations with high EO exhibit greater readiness to integrate digital tools, invest in innovation, and disrupt traditional business models. The study highlights EO as a catalyst for digital capability development, emphasizing its role in enhancing resilience and adaptability in rapidly evolving markets.
Family firms often exhibit conservative decision-making due to legacy preservation. However, Entrepreneurial Orientation can revitalize strategic direction by encouraging innovation and proactive market positioning. Balancing risk and continuity becomes central in ensuring longevity. As environmental and social pressures intensify, firms must rethink traditional profit-driven models. Entrepreneurial Orientation enables organizations to view sustainability challenges as opportunities rather than constraints. Innovativeness drives eco-friendly product development, proactiveness anticipates regulatory changes, and risk-taking supports long-term sustainable investments. EO thus integrates sustainability within strategic decision-making frameworks. Entrepreneurial Orientation has gained significant scholarly attention as a determinant of firm performance and strategic positioning. In the context of globalization, SMEs increasingly face the challenge of expanding beyond domestic markets while managing resource constraints. EO represents a firm-level strategic posture characterized by innovativeness, proactiveness, and risk-taking, which collectively shape how organizations identify and exploit emerging opportunities. Firms with strong EO tend to pioneer new markets, introduce novel products, and commit resources despite uncertainty. In international markets, where institutional differences and competitive pressures are high, EO becomes particularly critical. The integration of EO into internationalization strategy enables firms to anticipate market shifts and capitalize on global opportunities before competitors. By embedding entrepreneurial behavior within organizational culture, SMEs enhance their capacity to adapt to foreign market complexities. The accelerating pace of digital transformation has reshaped industries worldwide. In emerging economies, firms confront infrastructural limitations and institutional uncertainties while simultaneously facing global competition. Entrepreneurial Orientation provides a strategic framework that empowers organizations to embrace technological change proactively. Firms characterized by innovativeness are more inclined to experiment with digital platforms, while risk-taking encourages investment in uncertain technological ventures. Proactiveness ensures early adoption of emerging digital trends. Together, these dimensions foster a culture of experimentation and resilience. As digital transformation becomes integral to survival, EO acts as a guiding philosophy enabling firms to transition from traditional operational models to digitally integrated ecosystems.
Entrepreneurial Orientation enables family businesses to sustain competitiveness while preserving core values across generations. Entrepreneurial Orientation promotes sustainable innovation and long-term strategic resilience. Organizations embracing EO are better positioned to align profitability with environmental responsibility. Entrepreneurial Orientation significantly enhances firms’ digital transformation capabilities in emerging economies. By cultivating innovation-driven cultures and proactive strategies, organizations strengthen their ability to navigate technological disruptions. Policymakers and business leaders should recognize EO as a foundational driver of sustainable digital competitiveness. Entrepreneurial Orientation plays a transformative role in SME internationalization by enhancing opportunity recognition, strategic agility, and competitive positioning. Firms that cultivate innovativeness, proactiveness, and calculated risk-taking are better equipped to overcome barriers in foreign markets. The study underscores the importance of embedding EO within organizational culture to sustain international growth and long-term performance.
Transparency and policies regarding data privacy are crucial for maintaining trust, and Jumia Kenya’s practices align with these theoretical insights. The clear communication of privacy policies and transparent data handling practices, as evidenced in both the literature and the case study, is essential for building and sustaining consumer trust. By adhering to these principles, Jumia Kenya ensures that users feel secure and informed about how their data is being managed, reinforcing the overall trust in the platform.
Orazi, D. C., & Nyilasy, G. (2019). Straight to the heart of your target audience: Personalized advertising systems based on wearable technology and heart-rate variability. Journal of Advertising Research, 59(2), 137-141.
Prayag, G., & Ryan, C. (2011). The relationship between the ‘push’and ‘pull’factors of a tourist destination: The role of nationality–an analytical qualitative research approach. Current issues in tourism, 14(2), 121-143.
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in human behavior, 29(4), 1841-1848.
Quan-Haase, A., & Young, A. L. (2010). Uses and gratifications of social media: A comparison of Facebook and instant messaging. Bulletin of science, technology & society, 30(5), 350-361.
Stylidis, D., Shani, A., & Belhassen, Y. (2017). Testing an integrated destination image model across residents and tourists. Tourism management, 58, 184-195.