+44-7480022681
+44-7480022681Author(s): Mohamed M. Mostafa, Fajer S. Al-Mutawa and Mohaned T. Al-Hamdi
Online Video Narratives-Striking the Right Chords?
Author(s): Ms. Aditi Mudgal, Dr. Amrendra Pandey, Dr. Amarnath Bose and Dr. Pankaj Priya
Maximizing Customer Lifetime value using Dynamic Programming: Theoretical and Practical Implications
Author(s): Eman AboElHamd, Hamed M. Shamma and Mohamed Saleh
Impact of Services Quality in E-Banking: Evidence from Indian Public Banks
Author(s): Jitender Kumar, Monisha, Ashish Gupta, Md. Chand Rashid and Hari Shankar Shyam
A Conceptual Framework to Understand the Role of Anthropomorphism in Driving Circular Economy
Author(s): Jayshree Jaiswal
Author(s): Ram Komal Prasad and Sanjeev Verma
Marketing Education, the Nigerian Experience: A Meta - Analysis
Author(s): Adefulu Adesoga and Adebowale Ilesanmi Sunday
Author(s): Isar Kiani, Fariba Latifi and Fatemeh Aliakbari
Measuring and Managing Returns to In-Store free Sample Promotions
Author(s): Chanil Boo
An Empirical Study of the Dimensions of Entrepreneurial Marketing
Author(s): Ranbir Singh Sodhi and Dhananjay Bapat
An Examination of Customer Relationship Value in high vs low Technology Industries
Author(s): Neeru Sharma
Changing Consumer Preferences: Factors Influencing Choice of Fast Food Outlet
Author(s): Bidyut Jyoti Gogoi
An Empirical Study on Assessing Brand Loyalty in Automobile Industry using Hidden Markov Model
Author(s): Serkan Varol and Alberto Marquez
How Brand Image and Perceived Service Quality Affect Customer Loyalty through Customer Satisfaction
Author(s): Ahmed Muneeb Mehta and Maham Tariq
Consumer Preferences and Future Impact on the Algerian Car Market
Author(s): Soufyane Bouali, Selma Douha and Mohsen Debbabi
Author(s): Ahmed Muneeb Mehta
Changing Consumer Values and Shopping Behaviour in India
Author(s): Devashish Das Gupta, Vimal Chandra Verma, George W Leeson and Norbert Meiners
Author(s): Nedunchezhian, V.R and Suresh Babu, R
Branded Content in Fashion Research: Bibliometric Analysis by Correlations
Author(s): Barbara Castillo Abdul, Luis M. Romero Rodriguez and Amor Perez Rodriguez
Factors Affecting the Export Performance of the Food and Beverage Manufacturing Firms in Zimbabwe
Author(s): Tayengwa Chitauro and Reinford Khumalo