Retail Brand Management: A Literature Review
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Consumers Insights to Purchase G-Shock Wristwatch
Author(s): Gunjan Malhotra
Exploring Entrepreneurial Characteristics and Motivational Factors Among University Students
Author(s): Parveen kumari and Satinder kumar
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Webaccesspro: An Artificial Intelligence Start up in Crowded Market
Author(s): Dr. Prem Prakash Dewani and Karnika Bains
Factors Influencing Women's Perception of Website Attributes and Purchase Intentions
Author(s): Vaishali Hemant Pardeshi and Vandana Khanna
E-Tourism: How Customers Intention to use be Affected?
Author(s): Anthony Tik-Tsuen WONG
Does Consumer Demographics Effects Store Loyalty in Departmental Stores?
Author(s): Mujibur Rahman, Md. Chand Rashid, Jitender Kumar and Ashish Gupta
Green Morning (A): Tree Transplantation, Exploring Growth Strategies in Emerging Economies
Author(s): Dr. Prem Prakash Dewani and Ayushi Gangwar
Attribution Modelling in Marketing: Literature Review and Research Agenda
Author(s): Jitendra Gaur and Dr. Kumkum Bharti
Author(s): Dr. Priti Bakhshi and Dr. Charu Dubey
Propaganda as Communication Strategy: Historic and Contemporary Perspective
Author(s): Mohit Malhan and Dr. Prem Prakash Dewani
Cento-Tel Data Products for the us Market: Pricing Strategy and Demand Forecasting for New Products
Author(s): Vikas Gupta and Dr. Prem Prakash Dewani
Barriers Towards the Adoption of Digital Learning Platforms
Author(s): Sayantan Khanra, Manikanta Budankayala and Surya Tej Doddi
Do Impulsive Buying Influence Compulsive Buying?
Author(s): Bidyut Jyoti Gogoi
Survivability and Resilience of Supply Chain System Post-Pandemic in India
Author(s): Ramanjaneyulu Mogili, Kashmira Ganji and G.V.R.K Acharyulu
Author(s): Rajesh. J, Ramanjaneyulu Mogili and Sivakumar. V. J
Understanding the Determinants of Young Indians Shopping Intention During Covid-19
Author(s): Rabindra Kumar Jena
Author(s): Thanika Devi Juwaheer, Sharmila Pudaruth, Rajesh Sannegadu and Kooldeep Sahye
Influence of Television Travel Shows on Viewers Purchase Behavior
Author(s): Rakhi Raturi
Role of Cultural Values Among Youth on Segmenting the Advertising Across India
Author(s): Dr. Gurcharan Singh and Kanwarvir Singh Khaira
Author(s): Dr. Prem Prakash Dewani
Author(s): Dr. S.N. Raghavendra and Dr. B. Arul Senthil