Intention to Participate on Social Commerce Platform: A Study on E-commerce Websites
Author(s): Ishfaq Hussain Bhat, Soumya Singh
Examining Financial Risk Tolerance via Mental Accounting and the Behavioral Life-cycle Hypothesis
Author(s): William C Martin, Arezoo Davari
Author(s): Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Kostas Kaminakis, Apostolos Giovanis, Avraam Papastathopoulos
Advanced IPA Assessment For Contemporary Exhibition VisitorâÂÂs Engagement Marketing
Author(s): Chung Ling Huh, Wei-Guang Tsaur, Hung-Ming Yeh, Shih-Shiunn Chen, Wei-Jen Chen
Scale Development and Initial Validation for Consumption Masstige
Author(s): Solon Bevilacqua
Congruence Between Self-concept and Brand Personality, Its Effect on Brand Emotional Attachment
Author(s): Salimi Mitra, Khanlari Amir
A New Perspective on the Cognitive Representation of Internal Reference Price
Author(s): Rajesh Chandrashekaran
Author(s): G Vaishnavi, S.K.G. GANESH
Author(s): Jeni Wardi, Dwika Lodia Putri, Budianto Hamuddin
Critical Success Factors for Ayurvedic and Herbal Product Launch-evidence From India
Author(s): Sanjeev Verma, Mohit Kalra
Measuring Consumer Reactions During Product-harm Crisis Among Indian Consumers
Author(s): Utkal Khandelwal, Kushagra Kulshrestha, Vikas Tripathi