Author(s): Azzam A. Abou-Moghli, Ghaith M. Al-Abdallah
Generally perceived as subordinates across all sectors, women have enhanced their business image, which is a vital part of business success. This paper intends to evaluate women entrepreneurs’ journey in Saudi Arabia through a systematic review to assess the opportunities and challenges experienced by women entrepreneurs during the past 18 years (from 2005 to 2019). The study has followed a restricted research protocol to locate and investigate related studies. A total of 96 articles were found across the selected database and search engines; 22 studies were found discussing the examined topic specifically. The analysis revealed that cultural factors, social factors, and financial constraints impact women’s participation in the region. It also highlights that women’s inclination towards customer satisfaction helps them advance their businesses in distinguished ways. Women must be provided with training and support at both the institutional and societal level to achieve the desired success threshold in the entrepreneurial world in Saudi Arabia.