Author(s): Esther Velasco-Ferreiro, Mar�a Concepci�n Parra-Mero�o, Eugeni Os�car-Marzal, Miguel �ngel Beltr�n-Bueno
Since the first decade of the 21st century, film productions have been used as a tool for the promotion of tourism. As Iwashita (2006) states, cinema and television have the capacity to influence people to choose a location as a tourist destination. This reality shows that from the point of view of a destination, there is a need to understand the opportunities to be found by combining tourism and cinema. Currently, many locations are beginning to consider film tourism as a distinct tourism strategy. In this context of growing interest, it's important to reflect on the different benefits that film tourism can produce in tourist destinations, in order to develop a range of services capable of generating a tourist experience as unique and enriching as possible. The main objective of this study is to analyse the impact that film tourism can have on tourist destinations. To achieve this, in-depth interviews have been carried out with expert managers in entities related to the audiovisual and tourism world. After conducting a qualitative and quantitative analysis, it can be concluded that film tourism, when properly implemented, can generate both economic and social benefits in the tourist destinations that decide to develop it.